Mastering Music PR: Getting On Music Blogs & Hype Machine

Budi & JeffreyBlogs, Music Marketing33 Comments

Normal Blogs vs Hype Machine In the last piece of our Mastering Music PR series, we covered the foundations of outbound marketing and the role that publicists play, as well as the different music promotion services they offer. Building upon that, we’re going to be going deep on music blogs, Hype Machine, Submithub, and how to best approach getting featured on these blogs. To begin, we make a distinction between … Read More

Read More

Mastering Music PR: What Publicists Do, Radio Plugging, DJ Promo and Press Releases.

Budi & JeffreyCopyright & Publishing, Music Business, Music Marketing15 Comments

Most of the questions we receive from readers are related to marketing. Everyone is wondering about how they can reach more people with their music and build a fan base in the process. In our latest article we covered the fundamentals of branding and how to execute a strong inbound marketing strategy. For those unfamiliar with the term, inbound refers to marketing to your existing fan base. Things such as … Read More

Read More

The Artist’s Guide to Getting More Fans (on Social Media)

Budi VoogtMusic Marketing, Social Media53 Comments

In the past year, 3.175 billion people worldwide were active internet users. That’s almost half the global population. Yup, half the planet. Active social media users totaled a whopping 2.206 billion just in 2015 and has been rising since. Rapidly. (By 176 million users over 2015 alone, to be exact). What does that mean for you as an artist or creative? More reach. Those 2.206 billion people out there are more accessible than ever; … Read More

Read More

How To Innovate (And Change The World)

Budi VoogtEntrepreneurship, Life29 Comments

We’re all constantly drawn in multiple directions. Facebook, Instagram, Twitter, all places that constantly confront you with how things could be better, how others are living a more adventurous, worthy and attractive life. This is something I struggle with every day. I aspire to be the best I can be, yet I am constantly confronted with how I could be better – or to be frank – how I am … Read More

Read More

The Artist’s Guide To Spotify: Playlists, Royalties, Verified Profiles and more.

Budi VoogtMusic Marketing, SoundCloud / YouTube / Spotify12 Comments

It is undeniable that Spotify has become a major music consumption platform. In June 2015, the service reported 75 million active users, of which 20 million on a paid plan (that’s over 25%). Recently, their chief revenue officer shared that they were on track to hit the 100 million active user mark before the end of 2015. Consumers have adopted the Swedish service en masse, with Scandinavian countries leading the way, followed by the … Read More

Read More