Mastering Music PR: What Publicists Do, Radio Plugging, DJ Promo and Press Releases.

Budi & JeffreyCopyright & Publishing, Music Business, Music Marketing15 Comments

Most of the questions we receive from readers are related to marketing. Everyone is wondering about how they can reach more people with their music and build a fan base in the process. In our latest article we covered the fundamentals of branding and how to execute a strong inbound marketing strategy. For those unfamiliar with the term, inbound refers to marketing to your existing fan base. Things such as … Read More

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The Artist’s Guide to Getting More Fans (on Social Media)

Budi VoogtMusic Marketing, Social Media53 Comments

In the past year, 3.175 billion people worldwide were active internet users. That’s almost half the global population. Yup, half the planet. Active social media users totaled a whopping 2.206 billion just in 2015 and has been rising since. Rapidly. (By 176 million users over 2015 alone, to be exact). What does that mean for you as an artist or creative? More reach. Those 2.206 billion people out there are more accessible than ever; … Read More

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The Artist’s Guide To Spotify: Playlists, Royalties, Verified Profiles and more.

Budi VoogtMusic Marketing, SoundCloud / YouTube / Spotify12 Comments

It is undeniable that Spotify has become a major music consumption platform. In June 2015, the service reported 75 million active users, of which 20 million on a paid plan (that’s over 25%). Recently, their chief revenue officer shared that they were on track to hit the 100 million active user mark before the end of 2015. Consumers have adopted the Swedish service en masse, with Scandinavian countries leading the way, followed by the … Read More

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Announcing the Music Marketing Academy (My Online School)

Budi VoogtBlogs, Booking Agents, Copyright & Publishing, Labels & Distribution, Music Business, Music Marketing, Social Media, SoundCloud / YouTube / Spotify, Team Building4 Comments

  A while back I sent out a survey to my list. I wanted to get your feedback on which things you are struggling with the most, what parts of music marketing you find the hardest and what you would like to ask me. Hundreds of you answered and I appreciate that. It’s awesome to see you actually care and engage, which makes me feel humbled and reinforces why I’m doing this … Read More

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Guest on the EDMProd Podcast: Labels, Marketing Your Music And The State Of The Industry

Budi VoogtMusic Marketing0 Comments

Recently Sam Matla, of EDMProd (an amazing resource for electronic music producers) and I have become good friends. We’ve been sharing feedback on how to improve our blogs and it’s been nothing but a blast. Sam expressed wanting to launch a podcast, for which he invited me on as a guest. An offer I couldn’t refuse. The EDMProd podcast is a great resource for producers looking to improve their craft and … Read More

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