The SoundCloud Bible

Your guide to digital music marketing and crushing SoundCloud.


  • Get more plays and followers.
  • Optimize your social media presence.
  • Master influencer marketing: get blogs, YouTube and SoundCloud support.
  • Monetize your music on SoundCloud, YouTube and other stores.
  • Learn about your rights and how to negotiate deals.

 

Table of Contents

An outline of the chapters included in the 400+ page book

  • Connector.

    Career Strategy

    Defining your vision and mission as an artist. Establishing a creative habit. Choosing the right alias. How to differentiate yourself. Deconstructing your target audience. Building momentum.

  • Connector.

    Fanbase Fundamentals

    Building a tribe. A thousand true fans. The digital ecosystem. State of the music industry. The fan funnel, converting listeners into superfans.

  • Connector.

    Branding & Online Presence

    Winning in an attention economy. Owning your audience (building email lists). Importance of websites and stores. Defining your aesthetic. Finding a visual artist. Establishing a voice. What socials to use. Optimizing your content mix. Biographies and press-kits.

  • Connector.

    Using SoundCloud

    Optimizing your profile. Understanding all features. Getting more followers. How the charts work. Mastering analytics. Illegitimate content (remixes and mixes). Podcasting with SoundCloud.

  • Connector.

    Know Your Rights

    The basics of copyright. The difference between songs and masters. Role of managers, publishers, labels and the rights they represent. How to get paid from radio and television use. Getting synched.

  • Connector.

    Music, Mixing & Mastering

    How to deal with illegitimate remixes and sampling. Making sure your music is good enough to release or pitch. Essential tips to improve your mix and master.

  • Connector.

    SoundCloud Monetization

    Making money on SoundCloud. Understanding the paid subscription Go. Qualifying for SoundCloud Premier and getting paid for plays.

  • Connector.

    Distribution

    Mastering independent distribution. What download gates to use (a comparison of the best in the industry). How to get your music on stores. Monetizing on YouTube. Using Bandcamp.

  • Connector.

    Outbound Marketing

    Crushing influencer marketing. Blogs, Hype Machine, YouTube promoters, SoundCloud networks, repost trading. How to find them and pitch to them, successfully. Premieres & exclusives. How to write an email pitch. Structuring release roll-outs, timing everything perfectly. Using SubmitHub.

  • Connector.

    Getting Signed

    Whether labels are still necessary. The role of A&Rs. Finding labels that fit you.

  • Connector.

    (Un)fair Advantage

    Whether you should pay for promotion. Repost and upload scheduling tools. SoundCloud bots. Downloading any SoundCloud upload.

 
 

Testimonials

 
  • San Holo“When it comes to bringing good music to the right people, Budi knows what’s up.”
  • MrSuicideSheep“Budi’s SoundCloud Bible is a definite must read for artists and labels looking to improve their performance on the platform.”
 

Meet The Author

 

Budi Voogt
Co-founder of Heroic
Author of The SoundCloud Bible


Hi, I’m Budi.

I love music and entrepreneurship, so I built my life around those things.

I’m the co-founder of Heroic, label group and management agency. We operate labels such as Heroic Recordings and do manage artists like San Holo, WRLD, DROELOE and Ark Patrol.

Since our founding, we have breached the iTunes charts, sent artists on international tours, scored massive hits on SoundCloud and received radio play worldwide.

SoundCloud has been crucial to our development and as there was no guide out there on how to leverage it to your advantage, I set out to write it.



GET THE SAMPLE CHAPTER

See what’s inside the book and uncover the fundaments of influencer marketing, blogs and Hype Machine.

 

What’s inside?

 

INSIDER STRATEGIES: EXPERT INTERVIEWS

Accelerate your career by deconstructing the journeys and strategies of the best in the industry. From bloggers, to publishers and managers of world-wide touring acts. You’ll get 5+ interviews over 45 minutes in length.

ANDRE BENZ
Founder & CEO of Trap Nation (YouTube promoter)

RANIDU LANKAGE
Co-Founder & CEO of Artist Union (Streaming/gating platform)

CHRIS MEEHAN
Founder & CEO of Sentric Music (Publisher)

SEBASTIAN BARWINSKI
Manager of VANIC (Artist manager)

CHAD HILLARD (Music blog)
Founder & President of HillyDilly (Music blog)

DARREN SIMKO
Co-Founder & CEO of Tipsy Tortoise (SoundCloud network & label)

Marketing Blueprints

Influencer marketing and structuring release roll-outs can get confusing. Streamline these, and your social media content, with the exact blueprints we use for our labels and artists.

  • Video lecture: Rolling-out releases (15 minutes)
  • Video lecture: Maximize influencer marketing & Social media efforts
  • Outbound marketing blueprint
  • Inbound marketing blueprint

The SoundCloud Bible – Audiobook

If you’re not the reading type, or want to optimize retention, the SoundCloud Bible audiobook is the ideal solution. All pages of the book narrated by yours truly – so you won’t have to worry about some static host either.

(The audio-book is being finalized as we speak, but as we didn’t want to delay the launch, all Complete customers will get it sent to their inbox immediately when it is done.)

 

Packages

 

Complete Package


The SoundCloud Bible:
400+ pages in PDF and EPUB format.

The SoundCloud Bible:
Audiobook (5+ hours)

Insider Strategies: Expert Interviews:
5+ hour-long with industry experts

Marketing Blueprints:
Release roll-out lecture

Marketing Blueprints: Instructional Video

Marketing Blueprints: Worksheets

BUY NOW – $99

Advanced Package


The SoundCloud Bible:
400+ pages in PDF and EPUB format.

Marketing Blueprints:
Release roll-out lecture

Marketing Blueprints: Instructional Video

Marketing Blueprints: Worksheets

BUY NOW – $49


Basic Package


The SoundCloud Bible:
400+ pages in PDF and EPUB format.

BUY NOW – $19


 

More Testimonials

 
  • Andre | Founder & CEO of Trap Nation“Budi is a fantastic resource and mentor when it comes to the music industry. This book details everything that an artist, manager, or blogger would want to know.”
  • Sam Matla | FOUNDER & CEO OF EDM PROD“There are too many hard-working artists who don’t get the recognition they deserve. The SoundCloud Bible provides a framework that helps them gain recognition and build a loyal audience.”
 

Frequently Asked Questions

If you want to get the most out of the SoundCloud Bible experience, the Complete Package offers the most value. The book covers all the theory, whereas the worksheets, videos and expert-interviews are everything you need to convert it into practice.
When you make your purchase, you’ll immediately be sent a download pack with the book and instructions on how to access the videos and interviews.
We’re working on it as we speak and expect it to be done in a few weeks.
Sorry, no. Producing audiobooks is incredibly time consuming and we feel the Complete Package’s price-point best reflects that.
No. The book is updated every year and providing it in digital format allows us to easily send all the existing customers the new version, for free.
Yes, we provide the book in both PDF and EPUB formats.
I’m confident The SoundCloud Bible is the best guide currently available online for improving your music marketing. We offer a 30 day money-back guarantee, so if you read the book and think it wasn’t worth it, no sweat.
Please email your receipt to [email protected] and we’ll help you out.
Yes. Please email your receipt to [email protected] and we’ll send you a discounted link, where you’ll only pay the marginal difference.
Please email [email protected] and we’ll get back to you ASAP.
 
 

Ready to get started?

 

COMPLETE PACKAGE

$99


  • The SoundCloud Bible
  • Audiobook
  • Insider Strategies: Expert Interviews
  • Blueprints: Release roll-out lecture
  • Blueprints: Instructional video
  • Blueprints: Worksheets

BUY NOW

ADVANCED PACKAGE

$49


  • The SoundCloud Bible
  • Audiobook
  • Insider Strategies: Expert Interviews
  • Blueprints: Release roll-out lecture
  • Blueprints: Instructional video
  • Blueprints: Worksheets

BUY NOW

BASIC PACKAGE

$19


  • The SoundCloud Bible
  • Audiobook
  • Insider Strategies: Expert Interviews
  • Blueprints: Worksheets
  • Blueprints: Instructional video
  • Blueprints: Release roll-out lecture

BUY NOW