My story

Short bio.

Hi,

I’m Budi Voogt.

I’m a Dutch music entrepreneur with a passion for public market investing, philosophy, mindfulness and longevity.

Learning is what drives me and I love following my curiosity. I strive to spend my resources working on interesting opportunities with good people.

I’m known to go out of my way for an amazing bowl of ramen, and occasionally indulge in a gaming session. Both things I try not to feel guilty about.

I’m the CEO of two independent music companies, Heroic and bitbird. You can learn more about them below.

I occasionally write and publish essays and created this site to have an outlet. The optionality is nice.

You can find me on Twitter and subscribe to receive new essays.

Be well.

- Budi


My ventures.


Heroic is an independent music group that provides artist management, label and publishing services.

We help Creators and Curators to shape and realize their visions by providing guidance, services and ensuring execution.

I co-founded the company with Tim van Doorne out of frustration with the outdated practices of the music industry.

Our purpose is to Empower Creators and Curators to positively impact culture.


bitbird is an independent label, publishing and clothing company with a focus on community.

We provide a platform for Creators and curate forward-thinking art to expand horizons, promote creativity and foster inclusivity.

The company was co-founded by San Holo and his Creative Director Thorwald. I joined as partner and CEO to scale the company.

We want to inspire people to create forever.

Previously, I co-founded Heroic Academy, a music education platform which used to publish digital products such as my book The SoundCloud Bible and course Music Marketing Academy.

In 2020 we discontinued the company to focus on other opportunities that excited us more. We’re keeping the blog online however, as it may be of value to the music community.